Paris, a Moveable Feast

“If you are lucky enough to have lived in Paris as a young man, then wherever you go for the rest of your life it stays with you, for Paris is a moveable feast.”
Ernest Hemingway

Time flies fast out of imagination. It seems the right occasion to drop a full stop to the four-year stay in Paris.

Saying goodbye to France quite close to the political events, what leaves behind is a country far beyond anticipation.

Emmanuel Macron vs Marine Le Pen, the 2017 France presidential election is approaching to the final note. Independent centrist Emmanuel Macron runs neck in neck  with far-right Front National leader Marine le Pen, who dares to confirm a Black Swan could not happen again in France, followed by Donald Trumps’s inauguration. Whatever the future it is, my wish is: it progresses … ahead…

A Moveable Feast

A country’s future carries dreams of millions independant individuals; so do I, a student having spent one of the best season in life in a land of adventures and surprises. Stay or not stay, the ultimate dream comes to be giving the best of mine, without regrets.

Here sitting in a Café at Charle de Gaulle Airport, counting down the moments flipped away, I’m peaceful in mind without great sense of separation. This is what being a grown-up all about. Also, for sure, Paris, a moveable feast, will be with me as always.

Pressed for time to pack my trip to China, I wish I could have much more time to reorder my minds, say goodbye to all good friends and even great masters of arts in each corner of each gallery and museum. But it is quite likely that no matter how much time under my control, it never ends to accomplish bidding my farewell to Paris.

So my way to wave farewell is to “see you soon”.

Bonjour, Paris!





4 Pricing Strategies


How to determine the price level?
  • Cost plus pricing
    • Used mainly by manufactures, assures that all costs (fixed and variable) are covered and includes a desired level of product.


  • Demand pricing
    • Used by companies that sell their product through a variety of sources at differing prices based on demand


  • Competitive pricing:
    • Price according to your competitors. Used in competitive markets with little product differentiations.
    • Number of competitors


  • Mark-up pricing
    • Adds a level of profit to the cost of the product being retailed. Also good for products that are co-packed.

Deliver an Elevator Pitch, fast and slow

Thinking, Fast and Slow, a best-selling book published in 2011 by Nobel Memorial Prize in Economics laureate Daniel Kahneman, unveils a dichotomy between two systems of thoughts:

  • Fast: Instinctive and emotional
  • Slow: More deliberative and more logical

When it comes to decision making, people are more likely to replace a difficult question with one which is easy to answer, indicating that human judgement outweigh in self persuasion and addressing a conclusion.

Bearing this finding in mind, it can be inspirational to deliver an elevator pitch, i.e. a pitch delivery, fast and slow.

Deliver an Elevator Pitch–Slow: Cover the essential and solid points
  • What is the problem you are trying to solve?
  • What is your product or service?
  • What is your market?
  • What is your business model?
  • Who is behind the company?
  • Who is your competition?
  • What is your competitive advantage?
Deliver an Elevator Pitch–Fast: 

A “Hock”:

  • Use a statement or question that stimulates their interest to want to hear more.
  • e.g. Does it ever happen to you that you run into “a problem XXX”?

Passion – Show it! A good pitch raises pulses

  • Investors expect energy and dedication from entrepreneurs.
  • e.g. If the investor asks you “how you are”, do not respond with a negative “aye, not bad,” smile and say ‘I’m very well, thanks, how are you?”
Fast & Slow: A call for action
  • End your presentation with a request or a follow-up meeting

What do investors look for in a Business Plan/ Pitch?

What do investors look for?

A service to predict the future—long-term vision (i.e. sustainable business model) + Growth potential

  • Team
  • Real Problem: How big the problem is?
  • Big & growing market
  • A good/ unique solution
  • Competitive advantage
  • Innovation & Differentiation (High-Alpha= highly risky investment with a proportional reward)
  • Disruptive and 1st mover advantage
  • A clear and a viable business model
  • Plan the Play, Play the Plan (Finding the best way to be agile and stick to the plan—make a balance)
  • Know the odds
  • Avoid the naysayers


What are the sources of professional funding?

  • Accelerators
  • Angels/ Angel Clubs
  • Crowdfunding
  • State, federal & Foreign bilateral funds
  • VC Funds
  • Corporate Venture Funds


P.S. VC Funds VS Corporate Venture Funds

Corporate Venture Funds (CVF) focuses less on RETURN than VC Funds, but more concentrated on the FIT for the corporate’s strategy.


SUMMARY: Remember the VC checklist

  • Excellent team
  • A real problem
  • Big and growing market
  • A unique solution
  • Innovative technology
  • Solid business model

4 Dimensions to Lead Storylines

Capture d’écran 2017-03-29 à 22.45.59.png


Organizes clusters of ideas along a timeline.


Organizes clusters of ideas according to their physical or geographic location.


Organizes ideas conceptually, according to a physical metaphor or analogy, providing a spatial arrangement of your topics.

Problem/ Solution

Organizes the presentation around a problem and the solution offerred by you or your company.