Thinking, Fast and Slow, a best-selling book published in 2011 by Nobel Memorial Prize in Economics laureate Daniel Kahneman, unveils a dichotomy between two systems of thoughts:

  • Fast: Instinctive and emotional
  • Slow: More deliberative and more logical

When it comes to decision making, people are more likely to replace a difficult question with one which is easy to answer, indicating that human judgement outweigh in self persuasion and addressing a conclusion.

Bearing this finding in mind, it can be inspirational to deliver an elevator pitch, i.e. a pitch delivery, fast and slow.

Deliver an Elevator Pitch–Slow: Cover the essential and solid points
  • What is the problem you are trying to solve?
  • What is your product or service?
  • What is your market?
  • What is your business model?
  • Who is behind the company?
  • Who is your competition?
  • What is your competitive advantage?
Deliver an Elevator Pitch–Fast: 

A “Hock”:

  • Use a statement or question that stimulates their interest to want to hear more.
  • e.g. Does it ever happen to you that you run into “a problem XXX”?

Passion – Show it! A good pitch raises pulses

  • Investors expect energy and dedication from entrepreneurs.
  • e.g. If the investor asks you “how you are”, do not respond with a negative “aye, not bad,” smile and say ‘I’m very well, thanks, how are you?”
Fast & Slow: A call for action
  • End your presentation with a request or a follow-up meeting
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