- Fast: Instinctive and emotional
- Slow: More deliberative and more logical
When it comes to decision making, people are more likely to replace a difficult question with one which is easy to answer, indicating that human judgement outweigh in self persuasion and addressing a conclusion.
Bearing this finding in mind, it can be inspirational to deliver an elevator pitch, i.e. a pitch delivery, fast and slow.
Deliver an Elevator Pitch–Slow: Cover the essential and solid points
- What is the problem you are trying to solve?
- What is your product or service?
- What is your market?
- What is your business model?
- Who is behind the company?
- Who is your competition?
- What is your competitive advantage?
Deliver an Elevator Pitch–Fast:
- Use a statement or question that stimulates their interest to want to hear more.
- e.g. Does it ever happen to you that you run into “a problem XXX”?
Passion – Show it! A good pitch raises pulses
- Investors expect energy and dedication from entrepreneurs.
- e.g. If the investor asks you “how you are”, do not respond with a negative “aye, not bad,” smile and say ‘I’m very well, thanks, how are you?”
Fast & Slow: A call for action
- End your presentation with a request or a follow-up meeting